Updated: May 25, 2018

The Durham Hotel is concerned about privacy issues and wants you to be familiar with how we collect, use and disclose information. This policy is applicable to Hotel Durham LLLP and our website, thedurham.com. This Privacy Policy describes our practices in connection with information that we collect through our website, through social media websites and third-party services such as Booking.com, OpenTable, or BrownPaperTickets.com through which we collect or receive information from or about you, through HTML-formatted email messages that we send to you that link to this Privacy Policy, and through our WiFi network.


Our Privacy Policy explains: (1) what information we collect; (2) why we collect it; (3) how we use that information; (4) how we may share it; and (5) the choices we offer, including how to access and update information.


Please familiarize yourself with our privacy practices and let us know if you have any questions. By using our website, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our website.


If you have concerns about our Personal Information collection policies, please contact us at info@thedurham.com.


Irrespective of which country you live in, you authorize us to transfer, store, and use your information in the United States, and any other country where we operate. In some of these countries, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those in the country where you live. Learn more about our data transfer operations in the “International Transfer” section below. If you do not agree to the transfer, storage and use of your information in the United States, and any other country where we operate, please do not use our website or services.


When this policy applies:

Our Privacy Policy applies to all of the services offered by The Durham Hotel, and services offered on other sites, but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.


Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you, or other sites linked from our services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.


Information we collect:

Personal Information is defined as information provided by you that identifies you as someone using our website or services. We will not ask you for Personal Information unless we need it or intend to use it. We may collect Personal Information that you provide to us voluntarily, as well as automatically from your use of and access to our website. This information may include:



Postal Address (billing and shipping)

Telephone number

Email address

Credit and debit card numbers

Financial information


Booking, stay, and purchase history

Social media nickname

Communication preferences

IP Addresses

Device information

Location information


The Durham Hotel may offer interactive and social features that permit you to submit content and communicate with other users. You may provide personal data to us when you post information in these interactive and social features. Please note that your postings in these areas may be publicly accessible or accessible to other users.


Unless specifically requested, we ask that you do not disclose, on or through our services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to race and ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric information, physical or mental health information, medical insurance data, sexual orientation, criminal background, or administrative proceedings and sanctions).


Please note that if you do not provide us with Personal Data, your ability to use certain aspects of our products and services may be limited.


Information we obtain through your use of our website and services:

We collect certain information automatically, such as your operating system version, browser type, and internet service provider. When you use our Website, we automatically collect and store this information in service logs. This includes: details of how you used our Website; Internet protocol address; and cookies that uniquely identify your browser. We may also collect and process information about your actual location. The information we collect automatically is statistical data and may or may not include Personal Data, but we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties.



A cookie is a piece of information which a web server may place on your computer when you visit a website. Cookies are commonly used by websites to improve the user experience and have not been known to transmit computer viruses or otherwise harm your computer. Many cookies last only through a single website visit. Others may have an expiration date, or may remain on your computer until you delete them. We may use cookies for the following purposes:


To maintain continuity during a user session


To gather data about the usage of the Websites for research and other purposes


To store your preferences for certain kinds of information and marketing offers


Our cookies will track only your activity relating to your online activity on our website, and will not track your other Internet activity.


Our cookies do not gather personally identifiable information. You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. However, if you choose to reject cookies, you may not be able to use certain of our online products and services or web site features.


We may occasionally permit other companies to set cookies on our Websites and gather cookie information for us. In some cases, we may also use another company to operate web servers or process credit card purchases for our Websites. We use the cookie information gathered by these companies in the same manner as stated above.


Web Beacons

Pages of our services or our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).


Clickstream Data

Clickstream data is information collected by our computers when you request Web pages from our website. Clickstream data may include information such as the page served, the time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed and similar information. Clickstream data permits us to analyze how visitors arrive at thedurham.com, what type of content is popular, what type of visitors in the aggregate are interested in particular kinds of content.


How we may use Personal Information:

If you do provide us with Personal Data, we use it in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:


Provide the services you request, including:

To facilitate reservations, payment, send administrative

information, confirmations or pre-arrival messages.


To complete your reservation and stay, for example, to process

your payment, ensure that your room is available and provide

you with related customer service.


To send electronic receipts.


To manage our contractual relationship with you, because we

have a legitimate interest to do so and/or to comply with a

legal obligation.


Personalize our services according to your personal preferences, including:

To customize your experience according to your personal



Present offers tailored to your personal preferences


Communicate with you about goods and services according to your personal preferences, including:

To send you marketing communications and promotional

offers, as well as periodic customer satisfaction, market

research and quality assurance surveys.


Business Purposes

To comply with all applicable legal requirements.

To investigate possible fraud or other violations of our Privacy

Policy and/or attempts to harm our Users.


Our legal basis for collecting personal data:

Whenever we collect Personal Data from you, we may do so on the following legal bases:


Your consent to such collection and use;


Out of necessity for the performance of an agreement between us and you, such as your agreement to use our services or your request for Products;


Our legitimate business interest, including but not limited to the following circumstances where collecting or using Personal Data is necessary for:


Intra-organization transfers for client data for administrative



Product development and enhancement, where the processing

enables AGI to enhance, modify, personalize, or otherwise

improve our services and communications for the benefit of our

users, and to better understand how people interact with our



Communications and marketing, including processing data for

direct marketing purposes, and subject to your opt-in for these

purposes, and to determine the effectiveness of our

promotional campaigns and advertising;


Fraud detection and prevention;


Enhancement of our cybersecurity, including improving the

security of our network and information systems; and


General business operations and diligence;


Provided that, in each circumstance, we will weigh the necessity of our processing for the purpose against your privacy and confidentiality interests, including taking into account your reasonable expectations, the impact of processing, and any safeguards which are or could be put in place. In all circumstances, we will limit such processing for our legitimate business interest to what is necessary for its purposes.


How your Personal Information may be disclosed:

We do not share personal data with companies, organizations and individuals outside of the Organization unless one of the following circumstances applies:


With your consent. We may share personal data with companies, organizations or individuals outside of The Durham only when we have your consent to do so.


For external processing. We provide personal data to our affiliates or other trusted businesses or partners to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. These third parties include payment processors, such as financial institutions and their vendors and contractors that process transactions, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, marketing, auditing and other services. It is our policy to only share Personal Data with contractors, service providers and other third parties who are bound by contractual obligations to keep Personal Data confidential and use it only for the purposes for which we disclose it to them. Under certain circumstances, you may avoid having us share your information with our business partners and vendors by not granting us permission to share your information. Not granting us permission to share your information with our business partners or vendors may limit your access to their services through our website. We do not share personal data with third parties for their own marketing purposes.


For Legal Reasons. We will share Personal Data with companies, organizations or individuals outside of The Durham if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:


meet any applicable law, regulation, legal process or enforceable governmental request.


enforce applicable Terms of Use, including investigation of potential violations.


detect, prevent, or otherwise address fraud, security or

technical issues.


protect against harm to the rights, property or safety of The Durham, our Users or the public as required or permitted by law.


We attempt to notify Users about legal demands for their personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we do not promise to challenge every demand.



Business Transfers . If we establish a new related entity, are acquired by or merged with another organization, or if substantially all of our assets are transferred to another organization, Personal Data about our users is often a transferred business asset. In the event that The Durham itself or substantially all of our assets are acquired, Personal Data about our users may be one of the transferred assets.


Aggregate Site Use Information. We may share aggregate and anonymized/pseudonymized Personal Data to third parties in order to promote or describe use of thedurham.com, for research, marketing, advertising, or similar purposes.


Other uses and disclosures:

We will not sell, license, transmit or disclose this information outside of thedurham.com unless except:


If you expressly authorize us to do so


If it is necessary to allow our trusted service providers, affiliates, vendors, or agents to provide services for us


In order to provide our responses, products, or services to you


It is disclosed to entities that perform marketing services on our behalf or to other entities with whom we have joint marketing agreements


It is necessary for our legitimate business purposes, including fraud prevention and monitoring, product and service development and improvement, internal marketing purposes, and operations


In connection with a sale of all or substantially all of the assets of The Durham Hotel or the merger of The Durham Hotel into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which The Durham Hotel is not the survivor


Protect the rights, property, safety, operations, and privacy of our customers, ourselves, our affiliates, or others


Required or permitted by applicable law, such as to comply with legal requirements and respond to requests from government authorities (including laws and authorities outside your state or country); and.


An IP address is a unique identifier that certain electronic

devices use to identify and communicate with each other on the Internet. In addition, devices used to access the Internet often carry unique device identifiers, information about browser types, and operating systems. When you visit our website, we may collect the IP address, unique device identifier, and other information relating to the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world the visitors to our website come. We also may use this information to enhance thedurham.com.


Your failure to provide Personal Information:

Your provision of Personal Information is required in order to use certain parts of our services and our programs. If you fail to provide such Personal Information, you may not be able to access and use our services and/or our programs, or parts of our services and/or our programs.


Our Retention of your Personal Information:

We may retain your Personal Information for a period of time consistent with the original purpose for collection. For example, we keep your Personal Information for no longer than reasonably necessary for your use of our programs and Services and for a reasonable period of time afterward. We also may retain your Personal Information during the period of time needed for us to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.


Your choices and accessing, changing, or deleting your Personal Information:

Whenever you use our services, we aim to provide you with choices about how we use your personal data. We also aim to provide you with access to your Personal Data. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. Subject to applicable law, you may obtain a copy of personal data we maintain about you or you may update or correct inaccuracies in that information by contacting us. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information. In addition, if you believe that personal data we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the How to Contact Us section below.


European Users’ Rights with respect to Personal Information:

Some data protection laws, including the European Union’s General Data Protection Regulation (“GDPR”), provide you with certain rights in connection with Personal Data you have shared with us. If you are resident in the European Economic Area, you may have the following rights:


The right to be informed. You are entitled to be informed of the

use of your Personal Data. This Privacy Policy provides such information to you.


The right of access. You have the right to request a copy of

your Personal Data which we hold about you.


The right of correction: You have the right to request correction or changes of your Personal Data if it is found to be inaccurate or out of date.


The right to be forgotten: You have the right to request us, at any time, to delete your Personal Data from our servers and to erase your Personal Data when it is no longer necessary for us to retain such data. Note, however, that deletion of your Personal Data will likely impact your ability to use our services.


The right to object (opt-out): You have the right to opt-out of certain uses of your Personal Data, such as direct marketing, at any time.


The right to data portability: You have the right to a “portable” copy of your Personal Data that you have submitted to us. Generally, this means your right to request that we move, copy or transmit your Personal Data stored on our servers / IT environment to another service provider’s servers / IT environment.


The right to refuse to be subjected to automated decision making, including profiling: You have the right not to be subject to a decision and insist on human intervention if the decision is based on automated processing and produces a legal effect or a similarly significant effect on you.


The right to lodge a complaint with a supervisory authority.

To make such a request you may Contact us using the contact information below, and we will consider your request in accordance with applicable laws.


Changing or deleting your information:

You may update or correct information about yourself by emailing us at info@thedurham.com. If you completely delete all such information, then your account may become deactivated. We may retain an archived copy of your records as required by law, to comply with our legal obligations, to resolve disputes, to enforce our agreements or for other legitimate business purposes.


We may contact you to request that you update your Personal Information on a regular basis to ensure its integrity for the purposes of ongoing data management.


Opt-In/Opt-Out Policy

By providing an email address on thedurham.com, you agree that we may contact you in the event of a change in this Privacy Policy, to provide you with any service related notices, or to provide you with information about our events, invitations, or related educational information.


For purposes of this Privacy Policy, “opt-in” is generally defined as any affirmative action by a user to submit or receive information, as the case may be.


We currently provide the following opt-out opportunities:


At any time, you can follow a link provided in offers, newsletters or other email messages (except for e-commerce confirmation or service notice emails) received from us to unsubscribe from the service.

At any time, you can contact us through info@thedurham.com  or the address or telephone number provided below to unsubscribe from the service and opt-out of our right per your consent under the terms of this Privacy Policy to share your Personal Data.

Notwithstanding anything else in this Privacy Policy, please note that we always reserve the right to contact you in the event of a change in this Privacy Policy, or to provide you with any service related notices.


Social Media

Our website and services may permit you to interact with a third party site or service, such as enabling you to “like” us on another site or “share” content from us with other sites. If you choose to “like” or “share” content or to otherwise post information from or via our website and services to a Social Networking Service, that information may be publicly displayed, and the third party may have access to certain information about you. Similarly, if you interact with us through a Social Networking Service, we may have access to information about you (for example, if you “like” or “follow” our page on a third party site). Please note that if you mention or comment about us in your post to a third party platform, the third party platform may allow us to publish your post.


To manage the information that we may receive about you from a Social Networking Service, you will need to follow the instructions provided by the Social Networking Service. Once we receive your information from a Social Networking Service, that information is stored and used by us in accordance with this Privacy Policy.


Third Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site or service to which our website links. The inclusion of a link on our website does not imply endorsement of the linked site or service by us or by our affiliates.


We are not responsible for the information collection, use and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer.



We restrict access to Personal Information collected about you on our website to our employees, personnel and those of our affiliates’ employees, and to others who need to know that information to provide services to you or to us, or in the course of conducting our normal business operations.


While no website can guarantee security, we maintain reasonable and appropriate physical, electronic and procedural safeguards intended to protect your Personal Information collected our website.


The safeguards we maintain include various physical, technical and procedural measures and for our databases and measures intended to restrict access to your information by unauthorized persons.


We advise all employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to our company’s business ethics standards and confidentiality policies.


Use of Services by Minors

Our services are not directed to individuals under the age of eighteen (18), and we request that these individuals do not provide Personal Information through the services.


Sensitive Information

we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services or otherwise to us.


International Transfer

Our website is controlled and operated by us from the United States and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and, by using our website, you acknowledge that information, including Personal Information, may be transferred to countries outside of the European Union where controls on data protection may not be as strong as the legal requirements in the UK. EU.


Updates to this Privacy Policy

We may change this Privacy Policy. The “Last Updated” legend at the top of this page indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.




If you have any questions about this Privacy Policy, please contact us at:


Hotel Durham LLLP

315 E Chapel Hill St

Durham, NC 27701

Email: info@thedurham.com


Because email communications are not always secure, please do not include credit card information or other sensitive information in your emails to us.